One main goal must be the starting point to your website creation: Why do you want to meet internet users?
Some of the most common and legitimate goals are: showcasing your company's know how, products, increasing your existing customer basis, looking for new types of customers, inform your existing audience better, proposing new services.
It's perfectly normal to have more than ONE goal. The "secondary goals" will exist in other parts of the menu such as others pages, menu..etc. We will come to that later.
If your goal seems very trivial, you think it's the same as any other business like yours, then focus on what you are best at or different to others the web is extremly competitive, we will have to emphasize your strengths!